The mobile messaging world is a very competitive market right now. There
are the proprietary options like iMessage, as well as the
cross-platform options like Facebook, WhatsApp, Hangouts, BlackBerry
Messenger, Snapchat, Skype, Line, WeChat, and a ton of others. Everyone
wants to be the king, but of course there can only be one. A new survey
is claiming that WhatsApp may be the new market leader.
The
survey is in no way a definitive set of data. First off, On Device
surveyed just 3,759 Android and iOS smartphone owners across US, Brazil,
South Africa, Indonesia, and China, meaning no Windows Phone users, and
certainly missing quite a lot of regions including the entire European
continent. Additionally, the question that was used to determine which
app was in the lead was, "Which social messaging app do you use at least
once a week?" This obviously doesn't take into account frequency of use
or number of messages processed.