BlackBerry was charged with “astroturfing,” driving up five star reviews to enhance the company’s image in addition to spoofing up user’s approval. BlackBerry in its part has denied any association with the reviews and they also stated their disapproval of such acts.
One of those to identify this misnomer was mobile analyst Matt Baxter-Reynolds who pointed out that a lot of the reviews was identical, concentrating on the same phrases used over and over. Also, Tech blogger Terence Eden noticed this phenomenon and posted the below image within a blog post as evidence that something fishy was indeed taking place. The app had 182,000 comments during the time.
Tech
blogger Terence Eden noticed thisphenomenon and posted the below image
in a blog post as evidence that something fishy was indeed going on.
The app had 182,000 comments at the time
The structure and language of the reviews look spammy he said, although it wasn’t really evident that there was clearly indeed some spamming going on until a larger similar suspicious reviews occurred.
Google has attempted to limit the volume of fake reviews populating its Play Store by tying any review with a user’s Google+ profile, meaning the search giant could see any fake BBM reviews and take them down. In addition they could punish those “users” who have posted any fake review.
The thing is, whether BlackBerry Limited paid advertising and marketing firm to inject fake reviews or it was done by one obsessed Blackberry fan, the truth needs to be told.
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