The mobile messaging world is a very competitive market right now. There are the proprietary options like iMessage, as well as the cross-platform options like Facebook, WhatsApp, Hangouts, BlackBerry Messenger, Snapchat, Skype, Line, WeChat, and a ton of others. Everyone wants to be the king, but of course there can only be one. A new survey is claiming that WhatsApp may be the new market leader.
The survey is in no way a definitive set of data. First off, On Device surveyed just 3,759 Android and iOS smartphone owners across US, Brazil, South Africa, Indonesia, and China, meaning no Windows Phone users, and certainly missing quite a lot of regions including the entire European continent. Additionally, the question that was used to determine which app was in the lead was, "Which social messaging app do you use at least once a week?" This obviously doesn't take into account frequency of use or number of messages processed.