Thursday 21 November 2013

BlackBerry Messenger for android and iOS: BB Wahala

Investigation has revealed suspicious reviews for BBM for Android inside the Google Play Store recently. The reviews began to pile up few days after the long awaited release of BBM for android and iOS; many of the reviews seemed copied and pasted repeatedly and most were five stars.
Spammy bbm review
The Review at google Play : The structure and language of the reviews is common with spammers
 
BlackBerry was charged with “astroturfing,” driving up five star reviews to enhance the company’s image in addition to spoofing up user’s approval. BlackBerry in its part has denied any association with the reviews and they also stated their disapproval of such acts.
One of those to identify this misnomer was mobile analyst Matt Baxter-Reynolds who pointed out that a lot of the reviews was identical, concentrating on the same phrases used over and over. Also, Tech blogger Terence Eden noticed this phenomenon and posted the below image within a blog post as evidence that something fishy was indeed taking place. The app had 182,000 comments during the time.
 
Tech blogger Terence Eden noticed this phenomenon and posted the below image in a blog post as evidence that something fishy was indeed going on. The app had 182,000 comments at the time

Tech blogger Terence Eden noticed thisphenomenon and posted the below image in a blog post as evidence that something fishy was indeed going on. The app had 182,000 comments at the time 

The structure and language of the reviews look spammy he said, although it wasn’t really evident that there was clearly indeed some spamming going on until a larger similar suspicious reviews occurred.
Will the fake reviews be deleted? It’s most likely that BlackBerry and Google are going to aim to drive them down and hopefully soon. Following a botched launch of BBM and this swelling ‘fake reviews’ in favor of BlackBerry, It might seem that Blackberry may not have engineered it but this trend might impact on its popularity, who knows it could be an attempt by schemers to undermine the company.
Google has attempted to limit the volume of fake reviews populating its Play Store by tying any review with a user’s Google+ profile, meaning the search giant could see any fake BBM reviews and take them down. In addition they could punish those “users” who have posted any fake review.
The thing is, whether BlackBerry Limited paid advertising and marketing firm to inject fake reviews or it was done by one obsessed Blackberry fan, the truth needs to be told.

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