Investigation has revealed suspicious reviews for BBM for Android inside the Google Play Store recently. The reviews began to pile up few days after the long awaited release of BBM for android and iOS; many of the reviews seemed copied and pasted repeatedly and most were five stars.
BlackBerry was charged with “astroturfing,” driving up five
star reviews to enhance the company’s image in addition to spoofing up
user’s approval. BlackBerry in its part has denied any association with the reviews and they also stated their disapproval of such acts.
One of those to identify this misnomer was mobile analyst
Matt Baxter-Reynolds who pointed out that a lot of the reviews was
identical, concentrating on the same phrases used over and over.
Also, Tech blogger Terence Eden noticed this phenomenon and posted the
below image within a blog post as evidence that something fishy was
indeed taking place. The app had 182,000 comments during the time.
Google has attempted to limit the volume of fake reviews
populating its Play Store by tying any review with a user’s Google+
profile, meaning the search giant could see any fake BBM
reviews and take them down. In addition they could punish those “users”
who have posted any fake review.
The thing is, whether BlackBerry Limited paid advertising and
marketing firm to inject fake reviews or it was done by one obsessed
Blackberry fan, the truth needs to be told.